Search Engine Optimization
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) “optimizes” website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components. Keyword Research Up to 100 keywords will be researched — is your target market really searching for the words that you think that they are?
Search terms that actually show high marketing potential will be chosen to incorporate into your optimization and marketing project.
Search Engine Friendly Web Design Analysis
Certain web design practices could actually harm the high search engine ranking potential of your web site. If any of these issues exist in your web site, we will inform you, make recommendations and make possible changes at your discretion.
Crawler Accessibility Conformity
We makes sure that your web site conforms to search engine friendly guidelines to ensure that optimized pages are crawled, spidered and indexed.
Search Engine Ready HTML Coding
The HTML of your web pages must be properly coded to ensure high search engine positioning potential.
For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.Since the late 1990’s search engines have used links as votes – representing the democracy of the web’s opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine art, and complex algorithms create nuance evaluations of sites and pages based on this information.