Internet marketing (also known as online marketing) is exactly as it sounds, a way to market your products or services on the internet. Many make the mistake of believing that all it takes to be considered an internet marketer is to have a live website . That is far from the truth. There are millions of websites added online every day. What makes a website adequately compete in internet marketing goes far beyond registering a domain name and uploading content. It takes skillful strategy and an evolving knowledge of the internet marketing industry.
The means by which goods or services are sold directly to consumers and businesses. You’ll sometimes hear this sort of transaction being referred to as B2C – Business to Consumer. Equally, e-commerce also refers to business to business dealings – B2B.
Internet publishing as a business model is a valuable one. If, to give an example, much sought after content features on a blog or website then significant income can be generated from the sale of pertinent advertising featured alongside it. There’s a phrase that’s often used regarding written copy on the web – Content is King. In the publishing model, that has tremendous relevance, especially when applied to good content. Good content attracts visitors and, as a result, advertisers to the site.
Organizations can create significant worth by getting sales leads from their websites, this of course may be part of a chain of Internet marketing events that originate elsewhere and culminate in lead generation.